Hi, my name is Daniele Rossi.

Product and User Experience Designer balancing user needs with business goals. Author and illustrator.

20+ years designing user-friendly and accessible experiences with empathy, curiosity, and a love for problem-solving.

UX design case studies

UX design case studies

Various screen shots of a website across devices

Responsive redesign: Improving Henry’s product detail pages

Responsive redesign: Improving Henry’s product detail pages

Screenshots of a website and its wireframe
Improving conversion paths in Henry’s shopping experience
Improving conversion paths in Henry’s shopping experience
Screenshots of mockups to come
Streamlining the checkout experience for Henry’s customers
Streamlining the checkout experience for Henry’s customers
Screenshots of a responsive website for a drawing app
Simplifying complex workflows for DigiDoodle
Simplifying complex workflows for DigiDoodle
Screenshots of a wildlife logbook website and mobile app
Designing for urgency: A reporting app for injured animals
Designing for urgency: A reporting app for injured animals
Screenshots of a beachfront snack bar mobile app
Creating accessible, frictionless ordering at a busy beach bar
Creating accessible, frictionless ordering at a busy beach bar
A bunch of user personas stacked on top of each other
Uncovering user insights with research and personas
Uncovering user insights with research and personas
Screenshot of a website
Website and branding for Inclusive Innovations
Website and branding for Inclusive Innovations
Wireframe of a website
Increasing information findability for Ontario College of Family Physicians
Increasing information findability for Ontario College of Family Physicians
Screenshot of a web page for a children's hospital
Modernizing Holland Bloorview’s web presence
Modernizing Holland Bloorview’s web presence

Illustration and storytelling case studies

As a UX designer and author/illustrator, I apply UX principles to my storytelling and content strategy to ensure everything I create is accessible, relevant, easy to understand, and designed to resonate with diverse audiences and solve real problems.
Snippet of a comic strip

Educational comics

Educational comics
An i phone showing an instagram post that you can swipe revealing all 9 screens.

Humour-driven interactive strategy for awareness campaign

Humour-driven interactive strategy for awareness campaign

An i phone displaying an instagram post of a graphic novel.

Suspenseful storytelling for book launch campaign

Suspenseful storytelling for book launch campaign

A cartoon fox dressed up as Darth Vader

Whiteboard animations for engaging education

Whiteboard animations for engaging education

A finger about to swipe on an iPad to read comics
Prototyping a serialized comic app for tablets
Prototyping a serialized comic app for tablets

Take a break: UX comics

An alien finds himself standing in a hallway of many doors with the words “click here” written on them.

The Saga of Spud’s UX Misadventures

Spud suddenly gets sucked into the Internet and immediately finds himself in the middle of one UX crime and dark pattern after another as he tries to get back into the real world.

Read the comic
An alien finds himself standing in a hallway of many doors with the words “click here” written on them.

The Saga of Spud’s UX Misadventures

Spud suddenly gets sucked into the Internet and immediately finds himself in the middle of one UX crime and dark pattern after another as he tries to get back into the real world.

Read the comic

More about me

In the media

I was interviewed in the media for my various projects. Unfortunately, some interviews are no longer available online.

LinkedIn articles

A selection of articles I posted on LinkedIn throughout my career. Log in to read all of my articles.