Book launch digital marketing campaign
Book launch digital marketing campaign
Project overview
I published my second book, a graphic novel for kids entitled Tales of Mischief, Mayhem and Mirth, in February 2023 and promoted it across all my marketing channels– social, web and email.
My role
Cartoonist, digital marketer.
Responsibilities
Illustration, graphic design, interaction design, videographer, community management.
I first ran a drip campaign a month leading up to launch day where I posted 10 teaser ads across social networks including TikTok, introducing the characters in my book every second day or so. I also hadn’t yet announced the title or its cover art so I used this opportunity to create anticipation. A few of those posts are included here.
I featured all the characters at a red carpet event on launch day as a fun way to reveal the book title, its cover art and where to purchase. I made use of Instagram’s multiple photo feature to also include video (as well as a flip-through) to build suspense and anticipation as users swiped left to see the grand reveal.
As per my perk of offering first notice to subscribers, I sent a special edition of the Franky Banky email newsletter announcing the big reveal a day before posting to social networks. This edition earned a slightly higher than normal open rate.
Stats
97 accounts engaged earning 90 likes, 18 comments, 2 shares and 6 bookmarks.
Reached 630 people earning 65 likes, 21 link clicks, 32 comments and 8 shares.
440 impressions earning 11 engagements.
Impact
- Grateful for awesome and humourous reading for therapy and clients! Thank you for your amazing work!
- Ordered and delivery is Monday!
What I learned
- Posts requiring swiping to reveal outcomes is an excellent way to engage people on Instagram.
- My research and preparation did not anticipate learning at the time of posting that Facebook does not allow both videos and photos in the same collage. Fortunately, I’m highly adaptable and I was able to retrofit the posts on the spot.
Project overview
I published my second book, a graphic novel for kids entitled Tales of Mischief, Mayhem and Mirth, in February 2023 and promoted it across all my marketing channels– social, web and email.
My role
Cartoonist, digital marketer.
Responsibilities
Illustration, graphic design, interaction design, videographer, community management.
I first ran a drip campaign a month leading up to launch day where I posted 10 teaser ads across social networks including TikTok, introducing the characters in my book every second day or so. I also hadn’t yet announced the title or its cover art so I used this opportunity to create anticipation. A few of those posts are included here.
I featured all the characters at a red carpet event on launch day as a fun way to reveal the book title, its cover art and where to purchase. I made use of Instagram’s multiple photo feature to also include video (as well as a flip-through) to build suspense and anticipation as users swiped left to see the grand reveal.
As per my perk of offering first notice to subscribers, I sent a special edition of the Franky Banky email newsletter announcing the big reveal a day before posting to social networks. This edition earned a slightly higher than normal open rate.
Stats
97 accounts engaged earning 90 likes, 18 comments, 2 shares and 6 bookmarks.
Reached 630 people earning 65 likes, 21 link clicks, 32 comments and 8 shares.
440 impressions earning 11 engagements.
Impact
- Grateful for awesome and humourous reading for therapy and clients! Thank you for your amazing work!
- Ordered and delivery is Monday!
What I learned
- Posts requiring swiping to reveal outcomes is an excellent way to engage people on Instagram.
- My research and preparation did not anticipate learning at the time of posting that Facebook does not allow both videos and photos in the same collage. Fortunately, I’m highly adaptable and I was able to retrofit the posts on the spot.